PHOTO GUIDE · ASKING AND EXPLAINING

Ask first, then share with context.

An animated likeness of someone people love can be welcome, surprising, or upsetting, sometimes all three in the same family. This guide is about asking and explaining. It is not legal advice; rules about images and likeness differ from place to place.

Who to ask before you share

  • The person in the photograph, if they are living.
  • Close family of someone who has died: a spouse or partner, children, siblings.
  • Whoever took or keeps the original photograph, if it is not you.
  • Everyone visible in a group photo, or their families.

You do not need a formal process. A short conversation usually tells you whether someone is curious, uneasy, or would rather not.

A gentle way to ask

  1. Describe it before showing it. For example: “I had a short, silent clip made from the 1968 photo of Dad. The movement is created by AI. Would you like to see it?”
  2. Offer to show it privately first, rather than in a group chat or a gathering.
  3. Show the original photograph alongside, so it is clear what was real and what was added.
  4. Accept a no without arguing. Some people will change their mind later; some will not.
  5. Ask before passing it on. A file shared with one person can easily reach many.

Label it whenever it travels

Wherever the film goes, a single line of context helps: “Animated with AI from a photograph taken in 1968. The movement is not real footage.” Put it in the message, the caption, or the file name. Years from now, someone may find the clip without anyone there to explain it.

Thinking about where it is shown

Different settings, different considerations
SettingThings to consider
A private message to one personThe easiest place to ask first and gauge the reaction.
A family group chatMessages are easily forwarded, and not everyone in the group may have been asked.
A memorial service or celebrationCheck with the organizers and close family, and say that the movement is AI-generated.
Public social mediaStrangers can see, download, and reshare it. Ask everyone shown, or their families, first.

When it may be better to wait

If a close relative objects, if people are newly bereaved and have not had a chance to decide, or if the photo shows children whose parents have not agreed, it is reasonable to keep the film to yourself for now. The photograph will still be there, and so will the film.

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